Eric Boggs lovingly curates The Boggs Blog in Durham, NC, USA.

Eric is also the Founder, CEO of Argyle Social, a social media marketing software provider.


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Thursday
Jul222010

RIP Maw Maw Foxtail

My precious grandmother Catherine Maude Rhyne Boggs Postell died today.  And my heart is broken.

She's the last grandparent.  My maternal grandmother died when I was 11 years old and both of my grandfathers died before I was born.

She was a hub for the Boggs/Rhyne family - and not just for her children and grandchildren, but also for dozens of aunts, uncles, neices, nephews, cousins, and family friends.  An endless stream of family members and friends have visited over the past few days and it has been fun to see them, even though the circumstances are so sad.

Maw Maw was born dirt poor - the 9th of Quince and Maude Rhyne's 11 children - 9 boys and 2 girls.  She and my grandfather Tommie Frank Boggs worked in textile mills their entire life and raised my father and my aunts Rhonda and Cathy on a family farm on Cloninger Road in Dallas.   Maw Maw lived on Cloninger Road her entire life, most recently across the road from the farmhouse she grew up in with her 10 siblings.  I'm proud of my family's humble roots.

She never had much of nothing - to borrow her own phrase - but she was most generous person that I knew.  My grandmother lived on social security checks and food stamps for the past 10 years, but still gave away everything that she didn't need - and she's always been this way.  My mother and father hit some rough times when my brother, sister, and I were young and Maw Maw would leave money in their mailbox on her way to the mill at 5:30 in the morning - just so my parents could make it to my father's next paycheck.

Laughing with (or "at", as it were) Maw Maw was a treasured pastime for my family, especially at Christmas - see here, here, and especially here for a few representative examples.  Most of the phone calls I have with my parents revolve around the funny things that Maw Maw has said or done.

She was a staunch Republican, so you can imagine her dismay when I gave her a homemade "Vote for John Kerry" t-shirt for Christmas in 2004, pictured here.  When I came to her house that Christmas morning - after not seeing her for at least a couple months - she hugged me, kissed me on the cheek, looked me in the eye, and said without a hint of humor in her voice:  "I know you didn't vote for Bush."

When I was home from school one summer, I spent an afternoon with Maw Maw singing songs and making music.  I recorded some of our work and spent the rest of the night at home "augmenting" the music with harmonica, guitar, and silly spoken word.  You can listen to the finished songs here.  My grandmother loved these songs more than anything.

It breaks my heart that she never got to hold a great grandchild.  And that I won't be able to tease her about ObamaCare.  And that I'll never eat her famous macaroni and cheese or fried apple pies.  That I'll never get to hear my Dad tell me about the latest ridiculous thing that she said or did.  That I'll never get to repay her generosity.  And that a part of my identity is gone.

Sunday
Jul042010

Afghanistan

July 4 is a bit different this year.  We're still spending the day with family, laying around my parents' pool and eating watermelon.  And we'll probably end up smashing watermelon on my dad's head just like we always do.

The big difference this year is that my little brother Evan is shipping out for Afghanistan tomorrow.  He'll be working at Bagram Airfield for the next two months as a C-130 crew chief.  He'll work on a team to help maintain the planes and wave them around the tarmac like this guy:

Ev swears that he'll "punch Osama Bin Laden in the nuts" if he gets the chance.

I'm proud of Evan.  And I love him very much.

Saturday
May082010

MBAs and Start Ups

Lots of buzz of late regarding MBA grads and start ups.  A couple of representative soundbites vis a vis the value of an MBA when it comes to starting companies:

I have an MBA - UNC Kenan-Flagler 2009 - and I'm starting a company.  And I also have a few opinions on the matter:

In descending order according to value, the most important outcomes from a top quality MBA are relationships, direction, and education.  And they're all very helpful when it comes to launching a company.

Relationships have been incredibly important to our efforts to will Argyle into relevance...and the vast majority of those that have been helpful have come directly from my ties/time at UNC Kenan-Flagler.  I made a list of 100+ prospective investors, advisors, customers, etc. a few months ago - most of whom would immediately return my phone call and all of whom at least know who I am.  That's pretty powerful when I consider the networks of those 100+ people and especially powerful when I consider the vacuum from which so many companies try to launch.

Note that you don't get the same kind of relationships from a part-time MBA.  Nights and weekends programs are helpful for the hard skills - (which I've already stated to be much less important) - but sub-optimal when it comes to relationships.  Do a part-time MBA to get a promotion...especially if you can get your company to foot the bill.  Don't do a part-time MBA to find your co-founder or to learn about launching a company.

If relationships are the most important part of the business school experience - which it will be - then you should use this as a filter when determing where to apply and attend - ESPECIALLY if you're harboring entrepreneurial ambitions.  Think about who you would like to be friends with and go there.  Not to undermine the fluffy stuff like "culture", "fit", etc. - but you're probably best off making friends with people at the best school that accepted you, provided it is a consensus Top 25 or so school.

To me, the direction one can gather from 20 months of business school is much bigger than the first job out of school.  I was able to dabble in lots of areas and work a lot of internships/part-time gigs - all in an effort to figure out what I like and what I am good at doing.  (By the way - not all MBA students do it this way.) 

Starting a company is a life decision - not a job decision.  And I used my time as an MBA student to aggregate a lot of inputs and experiences to ultimately make the decision. The most helpful classes vis a vis launching a company weren't the entrepreneurial classes - they were the "what do you want to do with your life" classes....which for me helped me answer the quintessential start up question: "How poor are you willing to be, for how long, and in exchange for what potential pay-off - monetary or otherwise?"

With regards to the education piece, I've more or less forgotten most of what I've learned.  With deep apolgies to my teachers, I probably couldn't DCF model my way out of wet paper bag.   

And it doesn't matter at all.  The first 6 months of Argyle have been about hustle, product, and customers.  And the next 18 months will be, too.  You don't need an MBA to work (productively!) for 14 hours a day and build a compelling product - you just need furious passion and an overwhelming love for the customer/problem. 

And the "I'm getting an MBA to study entrepreurship" line is total bullshit.  For one - the entrepreneurship cirriculum in most business schools is completely antiquated.  (And that is me saying it nicely.)  All about writing business plans and raising money from VCs - which is educating, but not the way the world always works.  For two - entrepreneurship doesn't happen in a clinical environment.  I wish someone had grabbed me by the shoulders during my 2nd year, shaken me violently, and told me to stop learning about starting a company and to start starting a company.

When it comes time to build a team and run a company, the MBA education will pay off in spades.  I'm sure of it.  And I'm not necessarily talking about the "how to build an enormously complex financial model" training.  (I'll hire a recent MBA grad for that.  Zing!)  I'm talking about the how to relate to people, build a team, and get sh!t done.

And then there is the tiny detail that no one discusses - money

Most students that graduate from business school leave with a crippling debt burden - anywhere from $150k to $250k - that more or less precludes starting a company or joining a start-up right after graduation.  So most students follow the money and who can blame them!  Some of my classmates are making bank and deserve every penny because they're incredibly talented and productive.

The problem is that many of these classmates want to start companies.  I know it for a fact because they've told me as much.  But they won't.  They're making fat salaries...and will make fatter and fatter salaries as they continue to perform...which raises the personal burn rate for all and renders the "leave my job and start a company" hurdle insurmountable for most.  This is a fact and this is how the MBA kills start ups.

Due to a variety of factors, I'm extremely fortunate to have graduated with a fraction of the typical MBA debt load.  My student loan bill is the equivalent of a monthly payment on a new Honda Accord - which gives Kelly and me incredible flexibility that we otherwise might not have.  Had I attended another school and had to rack up a ton of debt to pay my tuition and Kelly's shoes - there is absolutely no way that Argyle would exist.

The minimal debt has helped me keep my personal burn extremely low, which has enabled me to stay alive as an impoverished entrepreneur, which has given me time to figure out what to do, find a partner to help me do it, and start making things happen.

So to summarize what has turned into quite the rant:

  • Go to business school to build relationships and find direction.  Then learn stuff along the way.
  • Don't go to business school to start a company or to learn about starting a company.
  • If you're going to business school, give UNC Kenan-Flagler a look.  :)
Tuesday
Apr132010

Zombie Good Times

The Sequoia Capital "RIP Good Times" presentation is about a year and a half old.

In the past few weeks:

  • Quora - which most of you have probably never heard of - raised $11M at a $84M valuation.
  • FourSquare is rumored to have gotten a $100M offer from Yahoo! with less <1M users.
  • Groupon supposedly raised another round of capital at a $1.2B valuation.

These are all great companies, but - based on nothing but an uninformed hunch - these valuations seem awfully frothy to me.  Perhaps the good times have risen from the dead...

Saturday
Mar272010

Rework

I read Rework cover-to-cover this afternoon.  Time well-spent.

Jason Fried and David Heinemeier Hansson wrote the book - they're two of the brains behind 37Signals, an iconic software company that creates amazingly simple, useful products and has helped redefine the online software business.

The book is about starting and growing a business.  It is simple, direct, and reasonable - basically a collection of one page manifestos, each coupled with a great illustration.  You can download a sample here.

Some of my favorite nuggets:

Who cares what they're doing?  "Focus on competitors too much and you wind up diluting your own vision."

Pick a fight.  "If you think a competitor sucks, say so."

Out-teach your competition.  "Teach and you'll form a bond you just don't get from traditional marketing."

Build half a product, not a half-assed product.  "Getting to great starts by cutting stuff that's merely good."

The content isn't necessarily earth-shattering - but the book's clarity, honesty, and applicability are truly genius.  Highly recommend the read.

 

Monday
Mar222010

NFLX v BBI

NFLX hit an all-time high today, which reminded how much I love Netflix, its product, and its "Freedom & Responsibility Culture".  It also reminded me how much I hate BlockBuster and everything it stands for. 

Hey Blockbuster!  Remember all of those late fees?  This is what happens when you charge "fees" instead of create "value": 

Oh - that and your credit rating gets slashed.

Adios, Blockbuster.  I look forward to reading your Chapter 11 filing.  Wow!  What a difference!

Sunday
Mar142010

The Four Stages Of A Startup Web App

We're getting close with Argyle Social.  Close as in I can sign in to a functioning application, poke around at some stuff, create interesting graphs, etc.

Needless to say, we still have a long way to go before we're going to ask our users to pay for our product.  But we have a plan for getting there. 

Here is our four step history/plan for launching Argyle Social.  It is worth pointing out that the rationale behind this approach is driven by equal parts product development and marketing.

Prototype

My business partner Adam started kicking around a side project in the Fall of 2008.  The side project got big enough that people started to use it, so Adam invested more time developing it, and so on.  He and I joined forces in Fall 2009 and used his prototype app to jump start our thinking.

Adam never tried to monetize the prototype app.  In fact, it is still out there and people are still using it.  (800+ registered users when we last checked.)  Adam has kept it running and plans to keep it running, but he hasn't made any updates to it and most likely won't make any updates going forward.

But that doesn't mean that it wasn't enormously valuable.  The prototype app helped us:

  • prove to ourselves and others that we (read: Adam) can build/maintain a web app.
  • validate that people have a problem.
  • figure out that that we can build a product to solve it.
  • think much bigger vis a vis the problem and the product.
  • show enough momentum/committment to win a grant from NC IDEA.

Alpha

Our alpha is more or less the minimally viable version of our app.  (I guess this is the universal definition of an alpha product.)  It features our core functionality, reporting, navigation, etc. and is functional, useful, and stable.  It is by no means ready for prime time, but certainly ready for users.

That said, the app still has plenty of big holes.  We already have plans to fill most of them and hope that customers will help us decide the best course of action for filling the rest...that is if they're worth filling at all.

And that's the most important part of the alpha period - figuring out what creates value for users and what doesn't.  Thanks to some local buzz and my/Adam's network (and thanks to launching a product in a white hot market), we haven't had to work that hard to line up interest in our alpha app.  But we have worked hard to make sure that we're setting ourselves up to work with savvy users that are committed to spending time using our app, thinking through how it does/doesn't solve their problems, and then working with us to figure out the next features to develop.

It is also worth pointing out that, in most cases, the alpha can extend from the prototype.  After some thinking, however, we decided to build Argyle Social completely from scratch.  (Didn't seem like the right call to build our business around Adam's spare time, side project.)  We lost a bit of time, but we'll make it up with ability to launch from a much more reliable, stable, scalable foundation that should get us from alpha, to beta, to prime time with minimal interruption. 

Beta

Once we can answer some questions with our alpha customers, we'll make Argyle Social available to a broader auidence.  We'll start with a small group and plan to spend some time delivering lots of extra TLC in exchange for product feedback.  As we find begin to find fit with our product, we'll scale back to normal levels of TLC and start gearing up for a public launch.

One smart thing that we've done is collect beta sign ups on our site.  We're about ~3 weeks away from alpha, which probably puts us about ~10 weeks away from beta.  But we've already got tons of interested people ready to hear from us when we launch.  It is satisfying that we've been able to generate interest around our product and that we'll be able to quickly get it out to the people once it is ready.

Beta can be a bit of a squishy stage.  (Gmail was in beta for five years, for example.)  But we've got some specific goals and expect/plan to spend lots of time in alpha, validate our alpha efforts in beta, and then start charging subscriptions.

Prime Time

Prime time means you're good enough to charge a price and - more importantly - people are willing to pay it.  (We're building a business app, so it is all about subscription revenue.  Consumer apps are much different...)

I fully expect to make a strategic product/market shift within the first year, but I'm actually pretty confident that it will be after we've already got some customers using Argyle Social as we've planned it and as we're building it.  My hunch is that our pivot won't be a brand new product or a brand new customer, but more likely a feature or set of integrations that we hadn't considered before. 

Paying customers seem light years away when you're still making fundamental product decisions...but we'll get there.  Our market is starving for tools that link social media efforts to business outcomes.  And we're working like crazy to deliver.  :)

 

Wednesday
Mar102010

Introduction Cheat Code

When someone offers to make an introduction on my behalf or - as is more often the case - I ask someone to make an introduction on my behalf, I often write the intro email myself and email it to the introducer, suggesting that they use it as a template.

I do this because:

  • It lets me control the message somewhat and ensure that it is short/accurate.
  • It saves the introducer a few minutes of writing.
  • It just seems like the right thing to do, even though people don't usually expect it.

Do it.  People will use it.  And you'll be glad they did.

Tuesday
Mar092010

The Startup Soundtrack

I LOVE music.  And I LOVE (so far) starting a company.  The two obviously go hand-in-hand - I spend a lot of time at my desk blasting tunes while I churn through my to-do list.

So here are some of my startup workaholic jams.  I welcome your recommendations for more.

Eric
--

They just don't make 'em like Ronnie James Dio any more.

I find that the The Sword helps me endure Quickbooks.

Detecting a theme? Aggressive music drives aggressive growth.

Sonny Rollins for late night sessions.

Sunday
Mar072010

Litterfin Louie

Check out my friend Habel's soon-to-be-released iPhone/iPod game Litterfin Louie.

From his site:

Eat junk. Clean up the ocean.

The ocean is being trashed by polluters! Help Louie gobble up the trash to keep the water clean. If you miss too much, the water will become toxic. Avoid obstacles and collect power-ups to get special abilities. Coming soon for iPhone and iPod Touch. Mmmmm... junk food!

There is a video of the game on the site.  Fun!